The 21-Day Identity Shift Challenge
Break one habit or build one, and rewire your identity in just 21 days. This mentor-guided challenge (not another app) uses neuroscience and accountability to make change stick.
Complete your streak and get your money back.
Science-Backed Approach
Harvard Medical School research shows 21-day habit consolidation window seen in neural imaging of prefrontal-basal ganglia loops.
— Harvard Medical School
Simple System, Real Change
Great at keeping promises to others, terrible at keeping them to yourself? (Sound familiar? "Kal se pakka, aaj thoda…") Your brain doesn't register self-commitments the same way. The Identity Shift Challenge fixes this using psychology and accountability.
1. Set Your Goal
Choose one specific habit promise for the next 21 days (your "I will…" declaration).
2. Daily Check-In (21 days)
Tap once each day to track your streak and get an instant nudge (a little dopamine boost for staying on track).
3. Identity Shift
Watch 21 bite-sized mentor videos that use proven psychology to rewire your mindset – so a temporary action becomes a lasting identity.
The Science of 21 Days: Neural Rewiring
Why 21 days? Research shows synaptic pathways stabilize after ~21 consistent activations. In other words, do something consistently for 3 weeks and it literally begins to hardwire in your brain.
Dopamine Surge
You feel a wave of motivation and optimism.
Fun fact: Without the right system, 92% of people abandon a new habit by Day 4 due to this dopamine crash. We make sure you're in the successful 8% by engineering around that early motivation dip. Daily videos and check-ins prepare you for the highs and the lows, so you don't quit when the novelty wears off.
Your 21-Day Toolkit
Everything you need to succeed, delivered daily
21 Mentor Videos
2-5 minutes each, delivered daily to keep you inspired and informed.
21 Psychology Emails
Bite-sized science tips each day (turning research into action).
Bonus Content
Exclusive content and insights that unlock after each daily check-in.
2-Minute Daily Check-In
A quick, shame-free form to hold you accountable each day.
Streak Dashboard
See your momentum build in real time (visual proof of progress).
Lifetime Access
Revisit all videos and materials anytime in the future.
From Day 1 Rookie to Day 21 Warrior
Watch your evolution unfold week by week as you build unstoppable momentum
The Nervous Rookie
You're excited but unsure. The commitment feels big, but you're ready to start. This is where your transformation begins.
Not Just Another Habit App – It's a Guided Challenge
Unlike generic habit trackers, this system provides real mentorship, deeper psychology, and even a safety net for your success. (No new app needed – we reach you via email.) Here's how we stack up against a typical habit app:
Ravi Kapoor
Ex-IRS Officer → Mentor to 100k+
Life in Moments
A glimpse into the journey of transformation and impact
✦ Cleared UPSC and served as IRS Officer before choosing mentorship ✦
✦ National-level bodybuilding champion (transformed from obese to sculpted) ✦
✦ Built 500k+ YouTube following teaching life optimization ✦
✦ 15+ years studying behavioral neuroscience & performance ✦
✦ Known for brutal honesty, practical systems, and real results ✦
"Motivation is a mood. Identity is destiny. Give me 21 disciplined days and I'll prove it."— Ravi Kapoor
Featured in:
and more...Complete All 21 Days = Full Refund
We charge ₹999 as an accountability deposit to put some skin in the game. Why? Because having money on the line can boost your success rate up to 95%. This small commitment taps into loss aversion and commitment bias – you're far more likely to follow through.
Finish the 21-day streak → get your money back. It's that simple.
Keep your promise, and you lose nothing (in fact, you gain a transformed habit for life). Even if you slip, you still keep all the videos, lessons, and progress. In short, you either win or win – the only way to lose is to quit on yourself.
*Taxes are not refundable
Complete your streak and get your money back.
Frequently Asked Questions
Everything you need to know before starting
What if I miss a day (break my streak)?
No problem—just continue the next day! You'll still get all the content and growth. (The 100% refund requires a perfect 21/21 streak.)
How long are the daily videos?
2-5 minutes each. Watch, apply, and move on with your day.
Do I need to prove that I did my habit?
No. We trust you. Your honest daily check-in is the only proof required.
Will this work for my goal (quit, build, or improve)?
Yes—whether you're quitting something, starting something new, or improving an existing habit. The core system adapts to any goal.
How does the refund work?
Complete all 21 daily check-ins and get your money back (taxes are not refundable). It's our way of putting your success first.
What happens if I miss more than one day?
You can still continue the challenge and get all the content, but the refund requires a perfect 21/21 streak. The real value is in building the habit for life.
Is this just willpower-based motivation?
No. We use neuroscience-backed techniques and psychology to work with your brain, not against it. The daily videos teach you why certain approaches work better than relying on motivation alone.
One Decision.
21 Days.
A New You.
Complete your streak and get your money back.